2024 Sutherland Shire Council Business Survey Insights
Sutherland Shire Council is taking action to support local businesses following the completion of the 2024 Business Survey, where 249 local business owners shared their experiences, challenges, and priorities for success.
While businesses continue to face significant challenges, the survey revealed an optimistic outlook: 87% of respondents feel confident about the next 12 months, with projected turnovers expected to increase by almost 10% for the 2024/25 financial year.
Top Challenges Identified
The survey highlighted key challenges facing local business owners:
- Rising costs
- Customer retention
- Economic fluctuations
- Skills shortages
- Difficulty finding staff.
Key Opportunities
In addition to addressing challenges, the survey identified key opportunities for growth and improvement:
- Economic Support
- Workforce Development
- Digital Expansion
- Business Activation
This valuable feedback enables Council to design programs, services, and policies that directly address the needs of our business community.
Council’s Commitment
Sutherland Shire Council remains committed to:
- Fostering a prosperous community with a balanced and fulfilling work/life environment.
- Building a diverse, resilient, and self-sustaining business community.
- Developing a skilled workforce that meets the needs of the local economy.
- Expanding the size and value of the Sutherland Shire visitor economy.
What’s Next?
In response to the survey, Council has already relaunched the Business Success Series, with more initiatives planned to support local businesses in the coming months.
Stay informed about upcoming events, workshops, and programs by subscribing to our Business Now e-newsletter.
View snapshot and full survey results here.
Together, we’re building a thriving and resilient business community in the Sutherland Shire!